Thus winning the hearts of both the stars and their fans. They make up the typical streetwear outfits you know.Īlthough this style was initially adopted by a marginalized society, later on, it became mainstream as even whites rocked these fashion items.įurthermore, top brands like Puma, Adidas, and the likes weren’t left out as they incorporated the hip hop aesthetic into their designs. Even now, more than two decades later, we still see some of these trends on the runway and streets. With their music and personal style, they carved a fashion identity that lasted through the decade. Female artistes like Aaliyah, Eve, Queen Latifah, Lauryn Hill, Foxy Brown, Lil’ Kim, etc., and male artistes like Notorious B.I.G, Nas, Jay Z, Tupac, Dr Dre, Puff Daddy, Snoop Dogg, LL Cool J, etc., became brands of their own. Soon, this became a movement of young talented black music enthusiasts. It saw the hip-hop genre rise to recognition as different solo artistes and music groups enlivened the stereo with rap verses and RnB songs. The 90s hip-hop is one of the iconic moments in the fashion and music industry. This music genre originated in the 1970s in New York as a cultural exchange between the black community, Latin Americans, and Caribbean Americans.Įver since then, it’s expanded to include sub-genres and fashion styles, transcending beyond the 70s to even the 21st century. Gold Blings A Sneak Peek in Hip-Hop Fashion You’ll also see your favorite stars whom all you have left of them are nothing but their music and photos.Ģ.15 15. Because you’ll not only look back in time to the days when you were younger. We’ll reminisce on the 90s hip-hop fashion trends in this post. Their partnership with top musicians then was more or less an unconscious attempt at putting these items in our faces.Īnd we gulped them hungrily since we loved these stars who taught us how to dress better according to the 90s standard. Luxury fashion brands were quick enough to see an opportunity in this. Why? Because 90s hip hop fashion isn’t only about the fashion trends in the 90s but also about the music stars who graced the scene- even the ones we lost.Īpart from producers of these fashion items, we have these hip-hop music stars to thank for their spread. It’s February 2022 and I open a Google doc to write the introduction for this article only to be overwhelmed with nostalgia.
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